Marketing Information Research Databases

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ABI/INFORM Global
Articles in business, finance, management, accounting, advertising, banking, insurance, marketing, public administration, real estate, and telecommunications. 1991-current (fulltext); 1971-current (index & abstracts).
Also Known As
- ProQuest ABI/Inform Global
Details - Terms of Use
Indexes over 2700 business publications. Subject coverage includes:
- advertising and sales management
- banking
- business and management, including accounting and auditing economics
- electronic data processing systems and information science
- engineering management
- finance and financial management
- health care
- insurance
- law and taxation
- management science
- marketing
- personnel, employee benefits, and labor relations
- public administration and government
- real estate
- telecommunications
Access restricted to University of Connecticut.
Business & Company Resource Center
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Includes detailed company and industry news and information. 1980-current.
Details - Terms of Use
Includes:
- Company profiles, including corporate parent/sibling relationships
- Industry ranking
- Products and brands
- Stock prices
- Investment reports
- Industry statistics
- Corporate chronologies and histories
- Consumer marketing data
- Emerging technology reports
- Industry newsletter news and analysis
- Business journal news and analysis
- Press releases
- Global coverage
- Investext (ASCII) reports
- Comprehensive financial overviews
- Twenty minute delayed stock quotes
- Company performance ratings
- Current investment ratings
- First Call Consensus Estimates
- CDA/Investnet Insider Buying & Selling Activity
- CDA/Spectrum Major Shareholders
- Pricing Momentum Short Interest Share and Ratios Key Measures
- Balance sheets and income statements
- Financial ratios
- Coverage of major business events and trends back to 1980
Access restricted to University of Connecticut.
Factiva
Global news and business information articles. Includes Dow Jones Interactive and Reuters Business Briefing. Current.
Also Known As
- Dow Jones Factiva
Please LOG OUT when done. Works best with Internet Explorer.
Details - Terms of Use - Guide
Full-text global news and business information service, combining the content sets of Dow Jones Interactive and Reuters Business Briefing.
Several journal titles are not included in UConn's subscription.
Access restricted to University of Connecticut.
Global Market Information Database (GMID)
Provides comparable statistics for 205 countries on economic indicators, health, foreign trade, environment, lifestyle, industrial and agriculture output, communications and more. Also includes market size data for over 300 consumer products and services. Varies.
Also Known As
- World Marketing Data and Statistics
- WOMDAS
- Euromonitor
Details - Terms of Use
It covers demographic trends, economic indicators, finance, foreign trade, health, labor force, industrial and agricultural production, environmental data, consumer expenditure patterns, retail sales, advertising and media patterns, consumer prices, household patterns, literacy rates, telecommunications, automotive and transport figures, travel and tourism, income and earnings potential. It also includes market size data for over 300 consumer products and services.
Please note that our subscription only covers statistics not the qualitative analysis.
Formerly known as: WOMDAS (World Marketing Data and Statistics)
Access restricted to University of Connecticut.
IBISWorld

Full-text of industry, company, and economic reports, covering over 700 U.S. industries. Reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook. updated regularly.
Details - Terms of Use

IBISWorld provides access to industry, company, and economic reports. The Industry reports cover over 700 U.S. industries. Updated regularly, these reports include key statistics, market characteristics, segmentation, industry conditions, key factors, key competitors and outlook. The database also includes Business Environment reports that explain how economic, demographic and other changes impact on people, enterprises and commerce. The Company Research section contains information on U.S. public and some global companies complete with income statements and balance-sheet data, names of directors, and directory information.
Access restricted to University of Connecticut.
Investext Plus

Full-text reports on companies, industries and global markets prepared by expert analysts at world’s top brokerage firms, investment banks, research firms and trade associations. They include relevant data, charts, graphs, and analysis. current.
Details - Terms of Use

Research reports are global in coverage and become available as soon as their release terms allow. Historical research reports are available back to 1982. To find these reports, enter a company’s name or ticker and click on Research folder in the Company Analysis tab. Use the Screening and Targeting Tab/Research to search by additional criteria such as SIC & NAICS codes, contributor’s name, and report type, and date.
Use the Screening and Targeting Tab/Research to search by additional criteria such as SIC & NAICS codes, contributor’s name, and report type, and date.

Access restricted to University of Connecticut.
LexisNexis Business
Company financial reports; company profiles; SEC filings & reports; corporate directories; business articles from newspapers, magazines, journals, wires & transcripts; industry reports.
Details - Terms of Use
See also LexisNexis News and LexisNexis Legal
Coverage includes
Business News
- Business News -- Business articles from newspapers, magazines, journals, wires & transcripts
- Industry & Market -- News from over 25 industries
Accounting Literature
- Accounting -- Accounting journals & literature
Company Information
- Company Financial Reports -- Detailed financial data about companies
- Company Profiles -- Company information including executives, revenue and competitors
- Compare Companies -- Find companies based on a variety of criteria
- SEC Filings & Reports -- EDGAR filings, annual & quarterly reports & proxy statements
Business Resources
- Directories -- Contact and resource information for companies and industries
Access restricted to University of Connecticut.
Mediamark Reporter

Reports document product usage and purchasing habits of consumers for food, real estate, and hundreds of consumer products by brand and/or manufacturer based on survey data. Current.
Details - Terms of Use - Guide

Provides information to magazines, television, radio, Internet and other media, leading national advertisers and over 450 advertising agencies - including 90 of the top 100 in the United States. Mediamark conducts more than 26,000 personal interviews with consumers annually throughout the continental United States to produce syndicated reports and data for electronic access.
Mintel reports

Product and industry market research reports covering US and International marketplaces.

Must agree to "CONDITIONS OF USE" prior to searching. Free registration required to search database; must use uconn.edu email address: firstname.lastname@uconn.edu
Details - Terms of Use

Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files. Please note that Mintel requires users to create a personal profile before using this database
Access restricted to University of Connecticut.
SRDS (Standard Rate and Data Service)
Media rates and data for the advertising industry. Includes print and online media sources. current.
Details - Terms of Use
Media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines. Includes print and online media. Includes:
Access restricted to University of Connecticut.
Standard & Poor's NetAdvantage

Financial information for thousands of US and global companies. Also includes Industry Surveys, Bond Reports, Stock Reports, Directory of Corporations, Register of Executives and more. current.
Details - Terms of Use - Guide

Access restricted to University of Connecticut.
TableBase

Data from tables published in magazines, brokerage, and government reports. Covers market share, market size, capacity, production, imports and exports, sales, product and brand rankings, forecasts, healthcare statistics, and demographics. 1997-present.
Details - Terms of Use

Tables are drawn from the more than 1000 sources that go into the Business & Industry database and from statistical annuals, brokerage reports, trade association reports, and governmental reports. The contents of the table is indexed - not the text that may accompany the table. Categories include about 100 industry terms; marketing terms, such as "loyalty" and "brand equity;" concept terms; SIC and geographic regions.
Access restricted to University of Connecticut.

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Note: The University of Connecticut Libraries purchases access to Licensed Electronic Resources on behalf of the University of Connecticut community. License agreements usually stipulate the following rights and restrictions:

Permitted Uses: Authorized Users may typically display, download, print, and copy a reasonable portion (generally one or two articles or one book chapter) of the Licensed Electronic Resource.

Restrictions: Systematic downloading, distributing, or retaining substantial portions of information or using software such as scripts, agents, or robots, to retrieve information is generally prohibited.